Where Outdoor Brands Meet Specialty Retailers

Bridging gear makers with retailers, distributors and customers through marketing and sales

Locally Connected

360 Adventure Collective, SIA, NSSRA, AAC, AMGA,

Climbing, Running, Footwear, Technical Apparel, Accesories

Sponsorship Management, Event Organization, Marketing Initiatives

Major Brands and Category
Marketing and Event Management

Driven by Outdoor Passion and Community Connection

Climb Forward Sales helps outdoor and technical brands reach the people, retailers, and professionals who actually use their products.

Built from experience in multi-state management, marketing, merchandising, and specialty retail, Climb Forward Sales focuses on hands-on regional representation across New England and the Mid-Atlantic.

Outdoor, Retail & Brand Support

Climb Forward Sales works with brands that serve active outdoor communities and specialty retailers.

The focus is not simply getting products onto shelves. It is helping brands build stronger relationships with retailers, customers, athletes, clubs, and local communities.

Support includes:

  • Protected-territory sales representation

  • Brand introductions and account development

  • Specialty retail sales

  • Product demonstrations and staff education

  • Retail merchandising and in-store support

  • Retailer events and local activations

  • Community and activity-group marketing

  • Athlete and ambassador connections

  • Sponsorship and event opportunities

  • Tech rep recruitment and management

  • Local market outreach and brand visibility

Our recreational outdoor focus includes climbing, hiking, trail running, endurance activities, outdoor recreation, and adaptive sports.

Categories:

Apparel, Footwear, Climb, Hike, Camp, Technical Apparel, Run, Trail, Race, Cycle, CPG

We also help retailers create stronger connections with the brands and communities they serve through demonstrations, events, product education, and local outreach.

Good specialty retail depends on knowledgeable retailers, supportive brands, and active communities. Our job is to help connect all three.

Rope, Rigging, Rescue & Professional Safety

Climb Forward Sales also supports the professional and technical side of the outdoor industry, with an emphasis on equipment and education for people working at height, managing rope systems, and operating in rescue and safety environments.

Our focus includes:

  • Rope and technical rigging

  • Rope-course and challenge-course equipment

  • Tower climbing and tower protection

  • Fall protection

  • Work-at-height equipment

  • OSHA-oriented safety equipment

  • NFPA- and ANSI-related rope and safety products

  • Search and rescue

  • Fire and emergency services

  • Technical rescue

  • Rope-access professionals

  • Industrial safety applications

  • Adaptive slings and specialized support equipment

  • Professional climbing and positioning systems

We work to connect manufacturers with the people who understand these products in the field — including rescue professionals, fire departments, safety teams, rope technicians, instructors, adaptive programs, and other specialized users.

The goal is the same as it is in outdoor retail: put the right equipment in front of knowledgeable people, provide useful product education, and build long-term relationships between manufacturers and the communities they serve.

man in black jacket climbing on brown rock during daytime
man in black jacket climbing on brown rock during daytime

Fractional Service

For brands and retailers that don’t need full protected-territory representation, Climb Forward Sales offers fractional marketing and sales support on a retainer or project basis.

A rugged mountain landscape with a climber reaching a summit at sunrise.
A rugged mountain landscape with a climber reaching a summit at sunrise.
Close-up of durable outdoor gear laid out on a wooden table, ready for adventure.
Close-up of durable outdoor gear laid out on a wooden table, ready for adventure.

Fractional Marketing Support

  • Monthly retainer or project-based support

  • Local market outreach

  • Retail and community activations

  • Event Coordination

  • Tech rep coordination

  • Event, club, and partnership development

Fractional Sales Support

  • Prospecting and lead generation

  • Sales Management

  • E-Commerce Management

  • Buyer and account outreach

  • Sales follow-up and reactivation

  • New market and channel development

  • Trade show and event sales support

  • Sales research, reporting, and CRM support

On Trail

Your Products. My Work. Their Adventure

Stay Connected

Stay connected for market trends, category insights, and growth opportunities.

Connect

Open to partnership inquiries based on fit.

Contact

cONNECT

James@climbforwardsales.com

James Lyons

© 2025. All rights reserved.

929.224.3385