Connecting Brands, Retailers, and Communities
Climb Forward Sales
About Climb Forward Sales
I built Climb Forward Sales from a background in multi-state development, retail, merchandising, CPG, equipment, gear, and activity-based markets — with a focus on helping brands and retailers grow in ways that make sense for the people they serve.
My work is rooted in the outdoor community. I support youth and adaptive programs, outreach that helps make the outdoors more inclusive, education around rope and anchor systems, and efforts that bring the love of running — on the street or trail — to more people.
I also believe strong local markets matter. I work to support independent retailers, cross-promote community organizations and events, connect good brands with the right people, and help companies reduce inventory risk through thoughtful assortment and more intentional product placement.
At its core, Climb Forward Sales is about building stronger connections between brands, retailers, products, and the communities that use them.
$4 Million
7 Years
Multi-channel sales experience
Supported $4M in regional wholesale volume
For Manufacturers
A curated, non-competing portfolio and hands-on sales support that connects your products with the right retailers, partners, events, and communities — growing your reach at the scale that makes sense for your brand.
For Retailers & Partners
A thoughtful selection of aligned brands and products that fit your customers, market, and buying patterns — with product education, event support, and local connections without unnecessary noise or category conflict.
For Event Organizers & Activity Groups
Connections to brands, products, sponsorship opportunities, demos, and local support that can strengthen events, clubs, races, gyms, and community programs.
For Athletes & Community Leaders
Opportunities to connect with outdoor brands through product support, sponsorships, ambassador programs, tech rep work, events, and other ways to bring trusted local voices into the industry.
J. Lee
Mid Atlantic - New England Territory
National Support Available.
FAQs
What do you represent?
I represent a select, non-competing group of outdoor, specialty, and technical brands that I believe in and can support effectively in the field.
My portfolio focuses on products connected to climbing, hiking, running, outdoor apparel and gear, specialty retail, rope systems, rigging, rescue, and professional safety.
Depending on the brand, I may work as a protected-territory sales representative or provide fractional sales, marketing, community, and market-development support.
I keep the portfolio intentionally focused so each brand receives meaningful attention, retailer support, product education, and access to the right local communities.
Who are your clients?
I represent developed, local, and international brands. I serve specialty retailers.
How do you drive sales?
I combine relationship selling, data analytics, and storytelling to boost distribution and sell-through.
I operate across the United States and Canada. Regional On-the Ground presence in Mid Atlantic and Eastern Seaboard
What regions do you cover?
Who runs Climb Forward?
Climb Forward Sales is led by James Lyons, outdoor adventurer and experienced sales rep.